Leading up to June 12 rally, city unions begin radio campaign calling on Mayor Bloomberg to negotiate new contracts
A coalition of New York City municipal labor unions is launching a radio ad Thursday called “We Count.’ The week-long campaign on the city’s major radio stations urges Mayor Bloomberg – who has let contracts for more than 100 city unions expire -- to settle new, fair agreements with city workers.
The announcement says that after “twelve years of policies that favor the richest New Yorkers have failed the rest of us.. It’s time to turn things around.” It invites listeners to join the city’s unions, community groups and advocates to a rally for fair contracts at City Hall on Wednesday, June 12th.
Describing municipal workers as “the people who keep the city running. Hard-working middle-class New Yorkers,” the ad says workers will be rallying “for a strong economy for everyone.”
“The city’s municipal labor force is second to none,” said Harry Nespoli, President of the Uniformed Sanitationmen’s Association, Local 831-IBT and Chairperson of the Municipal Labor Committee. “How many times have I heard the Mayor say that the streets have never been safer and cleaner? Yet the people who are directly responsible for that success — as well those who educate our children and perform a whole host of other critical services — have been without a contract for years. That should not continue. We want a fair solution and for our city leaders to stop deflecting responsibility.”
The spot will run from June 6 to June 12 during morning drive, daytime, afternoon drive and weekend shows including WINS-AM, WBLS-FM, WCBS-AM, WLTW-FM, and during Yankees and Mets games. The ad will also run on the John Gambling Show (WOR-AM) during Mayor Bloomberg’s weekly appearance.
The ad was produced by Shorr, Johnson, Magnus.
Click the following link to listen to the ad: